GAP IN THE MARKET - JIGSAW ADVANCED STYLE 

In year 3 for my FMP, I was asked to look into a gap in the market and find a product/service that would fill it. I conducted my research and realised that by 2020 a larger percentage of the population would be in the age demographic of 65+. However, there were no fashion brands which targeting their collections for this age range. With further research I realised it was in full demand by these ladies in many different locations and countries around the world. I wanted to start in England with a classic British brand and therefore I set out to expand Jigsaw and make Jigsaw Advanced Style. This is some pages of my project that is still in working progress.